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Battle of the Brands

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Play S1 E1

✓Streaming on Channel 4

Two famous consumer brands, leading rivals in their field, go head-to-head for our money. Why do we love them so much? And who’s best?

Documentary20261 season

Cast: Kate Quilton

UHDHDCC
EpisodesDetails

Season 1

4 episodes

  1. 1. Nando's vs KFCKate Quilton explores the battle for our taste buds in a fiery look at flavour, fandom and the billion-pound fight to win the chicken wars.CC47minMar 3, 2026
  2. 2. Aldi vs M&SIt's posh versus upstart. From cakes to wine, Kate Quilton explores the ultimate British supermarket showdown. This isn't just any supermarket turf war... this is Aldi vs M&S.CC47minMar 10, 2026
  3. 3. Primark vs John LewisFrom homeware to beauty to online, in a contest of penny-pinching power versus posh polish, how did Primark's bargains muscle in on John Lewis's bougie turf?CC47minApr 10, 2026
  4. 4. Cadbury vs McVitie'sKate Quilton peers into the cookie jar to look at the rivalry between the confectioners. She takes in the development of new products, the shrinking of existing ones, and how the contest for publicity takes in everything from the cake-v-biscuit debate and drumming gorillas. Kate also looks at how McVitie's are reinventing the Jaffa Cake, while Cadbury are leaning into collaborations with Biscoff, Oreo and Daim to extend their Dairy Milk empireCCApr 14, 2026

Battle of the Brands

Documentary
20261 season4 episodesReturning Series

Two famous consumer brands, leading rivals in their field, go head-to-head for our money. Why do we love them so much? And who’s best?

Creators and cast

Cast
Kate Quilton

Maturity rating

Not yet rated.

Audio languages

English

Where to watch

Stream

  • Channel 4
  • SBS On Demand

Services worldwide · data by JustWatch

Cast

Kate Quilton
Narrator

Details and artwork from TMDB. Availability from JustWatch and can change without notice.