Viagra: The Little Blue Pill That Changed the World
Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
15HDCC
Season 1
3 episodes
- 1. The Hard ScienceIn England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.15CC42minAug 11, 2022
- 2. The Hard SellThe marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?15CC44minAug 11, 2022
- 3. The Hard TruthIn 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.15CC48minAug 11, 2022
Viagra: The Little Blue Pill That Changed the World
★ 6.5/1020221 season3 episodesEnded
Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
Creators and cast
- Created by
- Laura Offer
- Studio
- October Film LTD
Maturity rating
15Check the rating before watching with younger viewers.
Audio languages
English
Where to watch
Stream
