The Secret of Selling the Negro
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Cast: Robert Trout
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Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Creators and cast
- Directors
- Wayne A Langston
- Producers
- Joseph G. Betzer, Harry W. Lange
- Cast
- Robert Trout
- Studio
- Johnson Publishing, Sarra
Maturity rating
Not yet rated.
Audio languages
English
Where to watch
Not currently listed on any streaming, rental or purchase service.
