The Launch
A documentary focuses on a pivotal moment in China's real estate industry. Centered on the launch of a specific residential project by the Evergrande Group, the film chronicles the entire lifecycle of the development—from its enthusiastic opening and frenzied sales to the cash flow crisis, the suspension of construction, and the resulting impact on homebuyers' rights. Narrated from the perspective of frontline sales agents, the film captures the state of this massive industry before and after the crisis through daily conversations, sales meetings, and the evolving mindsets of clients.
Cast: Ma Chao, Jing Liang
The Launch
上面人打个喷嚏，下面的用命搏。
A documentary focuses on a pivotal moment in China's real estate industry. Centered on the launch of a specific residential project by the Evergrande Group, the film chronicles the entire lifecycle of the development—from its enthusiastic opening and frenzied sales to the cash flow crisis, the suspension of construction, and the resulting impact on homebuyers' rights. Narrated from the perspective of frontline sales agents, the film captures the state of this massive industry before and after the crisis through daily conversations, sales meetings, and the evolving mindsets of clients.
Creators and cast
- Directors
- Jing Liang
- Cast
- Ma Chao, Jing Liang
Maturity rating
Not yet rated.
Audio languages
Mandarin
Where to watch
Not currently listed on any streaming, rental or purchase service.