Laced With Lies, Federer's 'Eco-Friendly' Sneakers
Could "On Running", the sneaker brand that Roger Federer has teamed up with, hold the prize for greenwashing across all categories? The sneaker success story presents the Cloudneo as the first sneaker to be entirely recyclable, durable and circular. Sure, these shoes are made from castor beans. But as for the rest...Our investigation reveals that On is far from meeting the industry's sustainability standards. The same goes for the myth of circularity. From the factory producing these shoes in Vietnam to the Arkema site in Marseille classified as a dangerous area because of the bromine, chlorine or ammonia used to transform castor beans into plastic, we are in reality light years away from a product that is good for the planet. Investigation in India, Vietnam and France.
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Laced With Lies, Federer's 'Eco-Friendly' Sneakers
Could "On Running", the sneaker brand that Roger Federer has teamed up with, hold the prize for greenwashing across all categories? The sneaker success story presents the Cloudneo as the first sneaker to be entirely recyclable, durable and circular. Sure, these shoes are made from castor beans. But as for the rest...Our investigation reveals that On is far from meeting the industry's sustainability standards. The same goes for the myth of circularity. From the factory producing these shoes in Vietnam to the Arkema site in Marseille classified as a dangerous area because of the bromine, chlorine or ammonia used to transform castor beans into plastic, we are in reality light years away from a product that is good for the planet. Investigation in India, Vietnam and France.
Creators and cast
- Directors
- Jean-Marc Chevillard, Corinne Portier
- Studio
- RTS
Maturity rating
Not yet rated.
Audio languages
German, French, Vietnamese
Where to watch
Not currently listed on any streaming, rental or purchase service.
Details and artwork from TMDB. Availability from JustWatch and can change without notice.
