Why Jaws and Barbie were such blockbusters
"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."
Why Jaws and Barbie were such blockbusters
"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."
Creators and cast
- Studio
- Vox Media Studios
Maturity rating
Not yet rated.
Where to watch
Not currently listed on any streaming, rental or purchase service.
Details and artwork from TMDB. Availability from JustWatch and can change without notice.