Viral Lingua
Playing on a word-of-mouth strategy of viral marketing, Viral Lingua explores language as a vessel that transmits and mutates political ideology. The film is propelled by a performer who lip-syncs to melodramatic songs, immersed in otherworldly make-ups and hyperreal images of Korean landscapes. The lyrics adapt wordplay and self-loathing satire with wry humour, reflecting the irony of living in a society built upon the histories of colonialism and the cold war. From a Korean patriotic tune lamenting an ill-fated love for a country to a children’s song set in a sci-fi dystopia, the film composes an anthem of a neocolony.
Viral Lingua
Playing on a word-of-mouth strategy of viral marketing, Viral Lingua explores language as a vessel that transmits and mutates political ideology. The film is propelled by a performer who lip-syncs to melodramatic songs, immersed in otherworldly make-ups and hyperreal images of Korean landscapes. The lyrics adapt wordplay and self-loathing satire with wry humour, reflecting the irony of living in a society built upon the histories of colonialism and the cold war. From a Korean patriotic tune lamenting an ill-fated love for a country to a children’s song set in a sci-fi dystopia, the film composes an anthem of a neocolony.
Creators and cast
- Directors
- Yun Choi
Maturity rating
Not yet rated.
Audio languages
Korean
Where to watch
Not currently listed on any streaming, rental or purchase service.
Details and artwork from TMDB. Availability from JustWatch and can change without notice.